Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
Building a trusted global leader in evidence-based psychological wellbeing
I was approached by Bloomfield Health to forge an identity for a mental wellness brand which would need to work across multiple platforms and functions including a practice of world-leading practitioners and ai-driven mobile app.
The branding had to convey first-class service from science-backed experts, but also needed to be approachable, friendly, inclusive and warm.
The result is a mark of overlapping geometric circles that are meant to invoke the shape of stylised flower petals signifying personal growth and improvement representing a harmonious union. The clean, classic sans serif typeface has been for the logotype, set in all caps to add an air of authority, without feeling too austere. A warm and soothing colour palette illustrates the personal touch of the brand (and to stand out from cold, clinical competitors).
Involved with everything from naming through to the identity design and execution of the website, stationery, social media templates and design of the mobile app called uvia, I continue to consult them on all of marketing communications.