Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
Celebrating openness and inclusivity without the clichés
We were commissioned by the organisers of Waltham Forest Pride to create an identity that would appeal to this diverse community’s LGBTQ+ residents, friends, and families.
A playful, hand-drawn typographic mark with informal painterly shapes to emphasise the friendly and approachable nature of Waltham Forest Pride. Multi-coloured rays surround the lockup, representing how this event is diverse and engaging, illustrating ‘reaching out’ into the community. These colours are a nod to the Progress Pride flag, without seeming too cliché. The logotype sits on a circular form, creating a badge one can wear with Pride.