Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
“The home of luxury raffles.”
Seizing an opportunity in online gaming market, and offering extravagant prizes for as little as one pound, Raffolux aims to target those who 'fancy a flutter' and enjoy playing the National Lottery.
Creating a brand that presents as premium, yet attainable and fun was a challenge. The identity I designed centres around the decorative R icon, which was created from shapes of an R and an X. Golds and blacks are paired with bold jewel tones (and plenty of glitter) to create a sophisticated look that’s exciting and fresh.
Along with the branding, I designed social campaigns that utilised bold typography as well as aspirational imagery to tantalize and entice punters to part with a pound (or more).
Naming and copywriting by Robert Campbell strategy by Martin Thomas.