Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
“An integrated political, social media and PR campaign that put British shipbuilding at the heart of the Government agenda.”
Shortlisted: The Babcock International First Sea Lord’s Award for Best Use of Digital Media - Maritime Foundation
Launched in May of 2019, the campaign featured video interviews of a wide range of employees from several shipyards across the country sharing personal stories which detailed the impact of plant closures. This inspired thousands of people from around the UK to put pressure on the defence secretary to change the process and save thousands of jobs. Because of the nature of the campaign, we wanted to avoid political rhetoric and appeal to all Britons sense of community regardless of background or ideology.
I co-created the concept of the campaign and developed a branding system that feels patriotic, but not jingoistic. Bold typography is underlined in red, signifying the urgency of the action needed and the animated logo (featured on the videos) shows the words emerging from the lines, to indicate 'getting out of the red'.
The campaign was rolled out across a number of digital touchpoints, including social media content, campaign site and video assets, so comprehensive guidelines were created to ensure consistency of communication.
This campaign was created on behalf of the CSEU (Confederation of Shipbuilding and Engineering Unions) and was a collaboration with public affairs agency Interel, Upwards Group (digital strategy and production) and DWT (video production).