Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
Award-winning Art Direction and Design. Helping businesses develop their brand though creative ideas.
“Improving outcomes for young people and delivering societal benefits.”
The Youth Futures Foundation is an independent, not-for-profit organisation with an aim is to improve employment outcomes for young people from marginalised backgrounds. With a £90m endowment, their goal is to improve young people’s employability and look at systemic barriers.
Youth Futures Foundation positions itself as innovative, bold, forward thinking, yet authoritative and results driven. The brand needed to feel fresh, modern and have the flexibility to appeal to a number of different stakeholders including practitioners, employers and policymakers.
A bespoke logotype featuring geometric letter shapes was developed alongside bold, colourful patterns and illustrations to create a dynamic and memorable identity.